Ayoub Khan

A Word:

For years people told me there was no future in law, particularly in personal injury law, and if I was to open a firm I would have to “stack them high and sell them cheap” i.e. to deal with thousands of low value cases and churn them out as quickly as possible. Having worked in firms like that, where work quickly becomes depressing, I decided to take a chance on starting a firm focussed upon quality and client care, where I could attract the best solicitors to work and deal with high profile cases. I’m proud to say, so far, it’s working out as planned – those other firms that were rushing out low value cases with no client care are nearly all closed now, but my firm is growing from strength to strength; we’ve won multiple very high value cases, our client feedback is excellent and even Manchester barristers have confided in me they rank us above the other firms that instruct them. Still other practice managers tell me I should shift to a higher volume approach but, whilst it would probably be more profitable, we’d lose all that we’ve achieved from a quality perspective. The Government has made life very hard for law firms over the past few years but I believe that if we keep focussing upon quality and succeeding in our cases, we will continue to carve out our reputation as a leading specialist practice.